Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model
作者:
Highlights:
• M-Banking is one of the most promising technologies that could prove to have considerable value to both banks and customers.
• This study investigates factors that could predict the use of M-Banking, customer satisfaction and customer loyalty.
• This study proposes a comprehensive conceptual model that clarifies the use of M-Banking from the perspective of Saudi users.
• A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers.
• This study would consider the adoption of numeric data in order to inferentially analyse them using SEM.
摘要
•M-Banking is one of the most promising technologies that could prove to have considerable value to both banks and customers.•This study investigates factors that could predict the use of M-Banking, customer satisfaction and customer loyalty.•This study proposes a comprehensive conceptual model that clarifies the use of M-Banking from the perspective of Saudi users.•A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers.•This study would consider the adoption of numeric data in order to inferentially analyse them using SEM.
论文关键词:Mobile banking,UTAUT2,IS Success Model,Saudi Arabia
论文评审过程:Received 4 July 2018, Revised 17 August 2018, Accepted 11 September 2018, Available online 27 September 2018, Version of Record 27 September 2018.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2018.09.002