Does privacy assurance on social commerce sites matter to millennials?
作者：
Highlights：
• Perceived effectiveness of privacy policy and industry self-regulation may directly influence consumers’ trust.
• Institutional privacy assurance positively influences institutional-based trust.
• Institutional-based trust affects online social interactions, increasing intention to purchase a product on s-commerce.
• Theoretical development of this research contributes to marketing and information systems disciplines in social media era.
摘要
•Perceived effectiveness of privacy policy and industry self-regulation may directly influence consumers’ trust.•Institutional privacy assurance positively influences institutional-based trust.•Institutional-based trust affects online social interactions, increasing intention to purchase a product on s-commerce.•Theoretical development of this research contributes to marketing and information systems disciplines in social media era.
论文关键词：Social commerce,Institutional privacy assurance,Institutional-Based trust,Word-of-mouth communication,Observational learning
论文评审过程：Received 5 December 2017, Revised 8 October 2018, Accepted 20 October 2018, Available online 2 November 2018, Version of Record 2 November 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.10.016
