Importance-Performance Analysis based SWOT analysis

作者：

Highlights：

• A new approach of SWOT analysis that generates prioritizes SWOT factors based on customers’ perception called IPA based SWOT analysis is presented.

• The application of IPA based SWOT analysis was presented to illustrate how it can be used to process customer satisfaction survey and generate SWOT.

• The validity of the IPA based SWOT analysis was demonstrate and evaluated using statistical techniques through the real organisation.

摘要

Highlights•A new approach of SWOT analysis that generates prioritizes SWOT factors based on customers’ perception called IPA based SWOT analysis is presented.•The application of IPA based SWOT analysis was presented to illustrate how it can be used to process customer satisfaction survey and generate SWOT.•The validity of the IPA based SWOT analysis was demonstrate and evaluated using statistical techniques through the real organisation.

论文关键词：SWOT analysis,Importance-Performance Analysis,Customer satisfaction surveys

论文评审过程：Received 19 March 2016, Revised 24 March 2016, Accepted 24 March 2016, Available online 13 April 2016, Version of Record 21 November 2018.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.03.009