An integrated view of particularized trust in social commerce: An empirical investigation
作者：
Highlights：
• We introduce the concept of particularized trust in sociology into social commerce.
• We categorize trust in social commerce intoparticularized trust and system trust.
• We identify four individual-based antecedents of particularized trust.
• We find particularized trust can be transferred into system trust.
• We prove the moderating role of perceived similarity in social commerce context.
摘要
•We introduce the concept of particularized trust in sociology into social commerce.•We categorize trust in social commerce intoparticularized trust and system trust.•We identify four individual-based antecedents of particularized trust.•We find particularized trust can be transferred into system trust.•We prove the moderating role of perceived similarity in social commerce context.
论文关键词：Social commerce,Particularized trust,System trust,Particularized trust antecedents,Trust transfer
论文评审过程：Received 2 August 2018, Revised 19 October 2018, Accepted 19 October 2018, Available online 2 November 2018, Version of Record 2 November 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.10.014
