The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value

作者：

Highlights：

• UTUAT2 is modified by replacing price value by perceived value.

• UTAUT2 is extended with constructs from the privacy calculus.

• Perceived expectancy and perceived privacy concerns influence perceived value.

• Hedonic motivation and perceived value influence intention to use.

• Personal innovativeness has a weak moderating effect.

摘要

•UTUAT2 is modified by replacing price value by perceived value.•UTAUT2 is extended with constructs from the privacy calculus.•Perceived expectancy and perceived privacy concerns influence perceived value.•Hedonic motivation and perceived value influence intention to use.•Personal innovativeness has a weak moderating effect.

论文关键词：UTAUT2,Privacy concerns,Perceived value,Personal innovativeness,mobile commerce

论文评审过程：Received 8 December 2017, Revised 29 October 2018, Accepted 30 October 2018, Available online 8 November 2018, Version of Record 8 November 2018.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.10.024