Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits
作者：
Highlights：
• This study examines the effect of four types of extrinsic motivation on consumer behaviors.
• External motivation positively affects intention to contribute social commerce information.
• Identified motivation positively affects intention to contribute social commerce information.
• Social commerce contributing can facilitate consumers’ perceptions of social commerce benefits.
• Gender moderates the impact of consumer behavior on social commerce benefits.
摘要
•This study examines the effect of four types of extrinsic motivation on consumer behaviors.•External motivation positively affects intention to contribute social commerce information.•Identified motivation positively affects intention to contribute social commerce information.•Social commerce contributing can facilitate consumers’ perceptions of social commerce benefits.•Gender moderates the impact of consumer behavior on social commerce benefits.
论文关键词：e-commerce,Social commerce,Extrinsic motivation,Self-determination theory,Social commerce benefit
论文评审过程：Received 21 March 2018, Revised 11 November 2018, Accepted 11 November 2018, Available online 24 November 2018, Version of Record 24 November 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.11.010
