Application of online booking data to hotel revenue management
作者:
Highlights:
• Apply online hotel booking data to revenue management under overbooking.
• Crawl online booking data, which are big data, from a Japanese booking website.
• Estimate the customer's choice behaviors from the data by a discrete choice model.
• Solve for an optimal room charge and overbooking level maximizing the expected sales.
• Confirm effectiveness of the model by numerical examples using empirical data.
摘要
•Apply online hotel booking data to revenue management under overbooking.•Crawl online booking data, which are big data, from a Japanese booking website.•Estimate the customer's choice behaviors from the data by a discrete choice model.•Solve for an optimal room charge and overbooking level maximizing the expected sales.•Confirm effectiveness of the model by numerical examples using empirical data.
论文关键词:Online hotel booking data,Choice behaviors,Revenue management,Overbooking strategies
论文评审过程:Received 7 July 2018, Revised 5 November 2018, Accepted 5 November 2018, Available online 27 November 2018, Version of Record 27 November 2018.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2018.11.003