Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey
作者:
Highlights:
• The study contributes theoretically to both EM-SMEs and international business literature.
• The study develops a new classification of the internationalization barriers that EM-SMEs face.
• The study proposes a series of cloud computing solutions for mitigating the barriers, resulting in the creation and testing of anew model.
• The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers.
• The key practical contributions offer insights to both EM-SMEs and CSPs that CCU is effective in mitigating the internationalization barriers.
摘要
•The study contributes theoretically to both EM-SMEs and international business literature.•The study develops a new classification of the internationalization barriers that EM-SMEs face.•The study proposes a series of cloud computing solutions for mitigating the barriers, resulting in the creation and testing of anew model.•The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers.•The key practical contributions offer insights to both EM-SMEs and CSPs that CCU is effective in mitigating the internationalization barriers.
论文关键词:SMEs from emerging markets,Internationalization barriers,Cloud computing utilization,Born globals
论文评审过程:Received 8 April 2018, Revised 12 November 2018, Accepted 12 November 2018, Available online 28 November 2018, Version of Record 28 November 2018.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2018.11.011