A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors

作者：

Highlights：

• Hedonic motivation has not previously been used to assess VR subjective well-being.

• This study uses the hedonic adoption model to examine consumer use of VR tourism.

• The effect of enjoyment on flow state is highly related to subjective well-being.

• Flow state and subjective well-being significantly influence continued use of VR.

• Visitor/non-visitor moderates the relationship between usefulness and flow state.

摘要

•Hedonic motivation has not previously been used to assess VR subjective well-being.•This study uses the hedonic adoption model to examine consumer use of VR tourism.•The effect of enjoyment on flow state is highly related to subjective well-being.•Flow state and subjective well-being significantly influence continued use of VR.•Visitor/non-visitor moderates the relationship between usefulness and flow state.

论文关键词：Virtual reality (VR) tourism,Hedonic motivation system adoption model,Flow state,Subjective well-being,Visitors and non-visitors

论文评审过程：Received 9 July 2018, Revised 28 November 2018, Accepted 28 November 2018, Available online 4 March 2019, Version of Record 4 March 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.11.016