How perceived value drives the use of mobile financial services apps
作者:
Highlights:
• This study contributes to the ongoing debate concerning mobile financial & information services.
• This study deepens the understanding of how perceived value influences customers’ decision-making processes and intentions.
• Self-congruence and new product novelty are the main drivers of perceived value.
• Perceived value has strong positive effects on the development of customer relationships.
• High perceived value of mobile financial services apps increases consumer overall satisfaction and commitment to the bank.
摘要
•This study contributes to the ongoing debate concerning mobile financial & information services.•This study deepens the understanding of how perceived value influences customers’ decision-making processes and intentions.•Self-congruence and new product novelty are the main drivers of perceived value.•Perceived value has strong positive effects on the development of customer relationships.•High perceived value of mobile financial services apps increases consumer overall satisfaction and commitment to the bank.
论文关键词:Mobile financial services apps,Perceived value,Personal innovativeness,Self-congruence,New product novelty
论文评审过程:Received 13 September 2017, Revised 23 August 2018, Accepted 28 August 2018, Available online 25 September 2018, Version of Record 17 June 2019.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2018.08.014