Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation

作者：

Highlights：

• Convenience orientation positively affects compatibility.

• Compatibility positively affects intention to adopt food delivery applications.

• Moral obligation acts as a moderator between compatibility and adoption intention.

• Married vs. single people show a stronger moral obligation in meal preparation.

摘要

•Convenience orientation positively affects compatibility.•Compatibility positively affects intention to adopt food delivery applications.•Moral obligation acts as a moderator between compatibility and adoption intention.•Married vs. single people show a stronger moral obligation in meal preparation.

论文关键词：Compatibility,Convenience orientation,Food delivery applications,Moral obligation,Online food delivery,O2O services

论文评审过程：Received 8 September 2017, Revised 30 September 2018, Accepted 30 September 2018, Available online 11 October 2018, Version of Record 17 June 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.09.017