Lead users of business mobile services

作者：

Highlights：

• Of 2306 business decision-makers, 205 represent lead users of business mobile services.

• Young, male, senior managers are most likely lead users of business mobile services.

• Senior and middle management have the highest odds for business mobile services.

• Odds of business mobile service use decrease by 2 percent per each additional year of age.

• Perceived importance of mobile apps and social media drives business mobile service use.

摘要

•Of 2306 business decision-makers, 205 represent lead users of business mobile services.•Young, male, senior managers are most likely lead users of business mobile services.•Senior and middle management have the highest odds for business mobile services.•Odds of business mobile service use decrease by 2 percent per each additional year of age.•Perceived importance of mobile apps and social media drives business mobile service use.

论文关键词：Business mobile services,Lead user theory,mobile adoption,Innovativeness,Personal characteristics

论文评审过程：Received 15 September 2017, Revised 4 October 2018, Accepted 23 October 2018, Available online 17 November 2018, Version of Record 17 June 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.10.018