Role of authenticity and perceived benefits of online courses on technology based career choice in India: A modified technology adoption model based on career theory

作者：

Highlights：

• A relevant course choice influences the career path.

• Authenticity and perceived benefits play an important role in course choice.

• It is important for firms to provide value-laden career-specific courses.

• Understanding the psychology of consumers help in influencing intention/interest.

摘要

•A relevant course choice influences the career path.•Authenticity and perceived benefits play an important role in course choice.•It is important for firms to provide value-laden career-specific courses.•Understanding the psychology of consumers help in influencing intention/interest.

论文关键词：Authenticity,Career choice,Course choice,Perceived benefits,Social cognitive career theory,Technology adoption model

论文评审过程：Received 3 October 2018, Revised 16 December 2018, Accepted 15 January 2019, Available online 23 January 2019, Version of Record 23 January 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.01.015