Social media mining for product planning: A product opportunity mining approach based on topic modeling and sentiment analysis
作者：
Highlights：
• We propose a social media mining approach for product opportunity exploration.
• The approach is built on topic modeling and sentiment analysis of social media data.
• The product opportunity consists of the importance and satisfaction of product topics.
• Opportunity levels and improvement directions of product topics are identified.
• The approach contributes to systematic product opportunity discovery from social media.
摘要
•We propose a social media mining approach for product opportunity exploration.•The approach is built on topic modeling and sentiment analysis of social media data.•The product opportunity consists of the importance and satisfaction of product topics.•Opportunity levels and improvement directions of product topics are identified.•The approach contributes to systematic product opportunity discovery from social media.
论文关键词：Product opportunity,New product development,Social media mining,Opportunity algorithm,Topic modeling,Sentiment analysis
论文评审过程：Received 13 April 2017, Revised 11 August 2017, Accepted 26 September 2017, Available online 12 October 2017, Version of Record 14 August 2019.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.09.009
