Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs

作者：

Highlights：

• The study investigates how corporate social responsibility messages on Twitter impacts corporate reputation.

• For this investigation two group of CEOs, Fortune CEOs and social influencer CEOs tweets were analysed.

• Social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs.

• Social influencer CEOs are extensively using Twitter for engaging which in turn is leading to building corporate reputation.

摘要

•The study investigates how corporate social responsibility messages on Twitter impacts corporate reputation.•For this investigation two group of CEOs, Fortune CEOs and social influencer CEOs tweets were analysed.•Social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs.•Social influencer CEOs are extensively using Twitter for engaging which in turn is leading to building corporate reputation.

论文关键词：Leadership,Sustainability,Twitter,Social media,Corporate social responsibility,Corporate reputation

论文评审过程：Received 26 November 2018, Revised 11 January 2019, Accepted 11 January 2019, Available online 1 February 2019, Version of Record 1 February 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.01.009