Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

作者：

Highlights：

• Portability, visual appeal and interpersonal influence are key situation factors affecting consumers’ urge to buy impulsively.

• Hedonic browsing has a significant influence on consumers’ urge to buy impulsively.

• Utilitarian browsing has an indirect influence on urge to buy impulsively via hedonic browsing.

摘要

•Portability, visual appeal and interpersonal influence are key situation factors affecting consumers’ urge to buy impulsively.•Hedonic browsing has a significant influence on consumers’ urge to buy impulsively.•Utilitarian browsing has an indirect influence on urge to buy impulsively via hedonic browsing.

论文关键词：Impulse buying,Mobile commerce,Motivation theory,S-O-R paradigm

论文评审过程：Received 17 October 2018, Revised 27 February 2019, Accepted 27 February 2019, Available online 7 March 2019, Version of Record 7 March 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.02.010