Would you like to play? A comparison of a gamified survey with a traditional online survey method
作者：
Highlights：
• Using the S-O-R framework and signaling theory, we evaluated the signaling effect of gamification in online survey systems.
• We conceptualized three types of game elements: extrinsic, intrinsic and self-presentation.
• We found that extrinsic elements do not affect cognitive reactions, but affect the enjoyment associated with the survey.
• Self-presentation and intrinsic elements affect both cognitive and affective reactions.
• Our results also indicate that gamification can serve as a positive signal for a signaling party.
摘要
•Using the S-O-R framework and signaling theory, we evaluated the signaling effect of gamification in online survey systems.•We conceptualized three types of game elements: extrinsic, intrinsic and self-presentation.•We found that extrinsic elements do not affect cognitive reactions, but affect the enjoyment associated with the survey.•Self-presentation and intrinsic elements affect both cognitive and affective reactions.•Our results also indicate that gamification can serve as a positive signal for a signaling party.
论文关键词：Gamification,Big Five,Human computer interaction,Online surveys,Signaling,S-O-R framework,User experience design
论文评审过程：Received 11 November 2018, Revised 18 April 2019, Available online 19 June 2019, Version of Record 19 June 2019.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.06.001
