The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
作者：
Highlights：
• The study examines the power of digital influencers on followers’ perceptions toward recommended brands.
• The results confirm the effectiveness of influencers as valuable sources of brand information.
• Perceived influence fosters brand engagement in self-concept, brand expected value and intention to purchase.
• Brand engagement in self-concept raises brand expected value.
• Both engagement and expected value positively affect intention to purchase recommended brands.
摘要
•The study examines the power of digital influencers on followers’ perceptions toward recommended brands.•The results confirm the effectiveness of influencers as valuable sources of brand information.•Perceived influence fosters brand engagement in self-concept, brand expected value and intention to purchase.•Brand engagement in self-concept raises brand expected value.•Both engagement and expected value positively affect intention to purchase recommended brands.
论文关键词：Digital influencers,Electronic word-of-mouth,Brand engagement,Brand expected value,Purchase intention
论文评审过程：Received 11 February 2019, Revised 17 July 2019, Accepted 17 July 2019, Available online 25 July 2019, Version of Record 25 July 2019.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.07.009
