Unveiling the interplay between blockchain and loyalty program participation: A qualitative approach based on Bubichain

作者：

Highlights：

• We explain the effect of blockchain in loyalty point participative behaviors.

• We investigate how blockchain application influences customer LP engagement.

• Blockchain-enabled loyalty point platform can satisfy customers’ motives.

摘要

•We explain the effect of blockchain in loyalty point participative behaviors.•We investigate how blockchain application influences customer LP engagement.•Blockchain-enabled loyalty point platform can satisfy customers’ motives.

论文关键词：Block chain,Loyalty programs,Self-determination theory,Motivations,Perceived value

论文评审过程：Received 30 September 2018, Revised 1 August 2019, Accepted 1 August 2019, Available online 8 August 2019, Version of Record 8 August 2019.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.08.001