Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products
作者：
Highlights：
• The paper demonstrates the possible application of social media analytics in the new product development (NPD).
• The users’ emotions before and after the launch of three new products in the market– a pizza, a car and a smartphone are compared to derive insights for the new product development.
• The dissatisfaction with the new products represented by negative emotions aligns with the market performance.
• In pre-launch, trust and joy were common emotions for pizza, joy for the car and trust for the phone. In the -post-launch, anger and disgust were for pizza, joy and trust for car, and joy for the phone.
摘要
•The paper demonstrates the possible application of social media analytics in the new product development (NPD).•The users’ emotions before and after the launch of three new products in the market– a pizza, a car and a smartphone are compared to derive insights for the new product development.•The dissatisfaction with the new products represented by negative emotions aligns with the market performance.•In pre-launch, trust and joy were common emotions for pizza, joy for the car and trust for the phone. In the -post-launch, anger and disgust were for pizza, joy and trust for car, and joy for the phone.
论文关键词：Social media,User-generated content,New product design,Emotion classification
论文评审过程：Received 9 October 2018, Revised 18 May 2019, Accepted 18 May 2019, Available online 24 May 2019, Version of Record 24 May 2019.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.05.015
