Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach
作者：
Highlights：
• Omnichannel customer experience has been conceptualized as a multi-dimensional construct.
• The key determinants of omnichannel customer experience have been identified.
• Perceived compatibility and perceived risk mediate omnichannel experience and omnichannel shopping intention.
摘要
•Omnichannel customer experience has been conceptualized as a multi-dimensional construct.•The key determinants of omnichannel customer experience have been identified.•Perceived compatibility and perceived risk mediate omnichannel experience and omnichannel shopping intention.
论文关键词：Experience,Omnichannel retailing,Survey instrument development,Innovation diffusion theory,Perceived compatibility,Perceived risk
论文评审过程：Received 15 February 2019, Revised 6 September 2019, Accepted 6 September 2019, Available online 14 September 2019, Version of Record 14 September 2019.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.09.001
