Understanding the effects of physical experience and information integration on consumer use of online to offline commerce

作者：

Highlights：

• Physical Experience (PE) and Integration of Online and Offline Information (IOOI) are two features.

• PE and IOOI significantly impact consumer use of O2O commerce.

• PE is validated as an effective alleviator of perceived risk.

• The two roles of both consumers and IT adopters of O2O users are explained.

摘要

•Physical Experience (PE) and Integration of Online and Offline Information (IOOI) are two features.•PE and IOOI significantly impact consumer use of O2O commerce.•PE is validated as an effective alleviator of perceived risk.•The two roles of both consumers and IT adopters of O2O users are explained.

论文关键词：Online to offline commerce,Physical experience,Integration of online and offline information,O2O commerce,Perceived value,Perceived benefit,Perceived usefulness,Consumer behaviour,Perceived risk

论文评审过程：Received 6 April 2019, Revised 24 November 2019, Accepted 25 November 2019, Available online 5 December 2019, Version of Record 24 February 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.102046