Role of technology attraction and parasocial interaction in social shopping websites

作者：

Highlights：

• Parasocial interaction has a significant effect on social commerce intention.

• Social attraction and task attraction directly influence users’ parasocial interaction.

• Physical attraction indirectly influences users’ parasocial interaction.

• This study is based on the context of social shopping websites.

摘要

•Parasocial interaction has a significant effect on social commerce intention.•Social attraction and task attraction directly influence users’ parasocial interaction.•Physical attraction indirectly influences users’ parasocial interaction.•This study is based on the context of social shopping websites.

论文关键词：Social shopping websites,Parasocial interaction,Technology attraction,Social commerce intention

论文评审过程：Received 15 March 2019, Revised 19 November 2019, Accepted 19 November 2019, Available online 11 December 2019, Version of Record 24 February 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.102043