"Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games
作者：
Highlights：
• Perceived value, continued use and purchases are studied in freemium games.
• Enjoyment has positive effect on continued use but negative effect on purchases.
• Social value has positive effect on continued use and purchases.
• Quality value has positive effect on continued use but not on purchases.
• Economic value has positive effect on continued use and mediated effect on purchases.
摘要
•Perceived value, continued use and purchases are studied in freemium games.•Enjoyment has positive effect on continued use but negative effect on purchases.•Social value has positive effect on continued use and purchases.•Quality value has positive effect on continued use but not on purchases.•Economic value has positive effect on continued use and mediated effect on purchases.
论文关键词：Business model,Freemium,PERVAL,Video games,Virtual goods
论文评审过程：Received 7 November 2018, Revised 15 November 2019, Accepted 15 November 2019, Available online 26 November 2019, Version of Record 24 February 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.102040
