Exploring the effect of dynamic seed activation in social networks

作者：

Highlights：

• Maximizing the gain obtained that includes unrealized and the cost incurred to execute the proposed strategy.

• Hiring the seeds to propagate the information in a considered network within limited time period and budget.

• Considering information retention and effectiveness reduction over the time intervals while maximizing the influence.

摘要

•Maximizing the gain obtained that includes unrealized and the cost incurred to execute the proposed strategy.•Hiring the seeds to propagate the information in a considered network within limited time period and budget.•Considering information retention and effectiveness reduction over the time intervals while maximizing the influence.

论文关键词：Social networks,Influence maximization,Memetic algorithm,Local search

论文评审过程：Received 23 July 2019, Revised 8 November 2019, Accepted 9 November 2019, Available online 18 November 2019, Version of Record 24 February 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.11.007