Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

作者：

Highlights：

• There is scarcity of studies related to technology adoption at the BOP.

• We propose a framework which extends UTAUT with Perceived Monetary Value (PMV).

• Factors of UTAUT and PMV are found to impact smartphone adoption at the BOP.

• Age and Experience moderate a few relationships proposed in the framework.

摘要

•There is scarcity of studies related to technology adoption at the BOP.•We propose a framework which extends UTAUT with Perceived Monetary Value (PMV).•Factors of UTAUT and PMV are found to impact smartphone adoption at the BOP.•Age and Experience moderate a few relationships proposed in the framework.

论文关键词：Technology adoption,Smartphone,BOP,UTAUT,Perceived monetary value

论文评审过程：Received 17 September 2018, Revised 22 September 2019, Accepted 4 November 2019, Available online 16 November 2019, Version of Record 24 February 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.11.004