A symbolic interactionism perspective of using social media for personal and business communication
作者：
Highlights：
• We attempt to understand how customers interpret the use of social media for personal and business communication and how customers respond to messages received.
• WeChat personal accounts and Moon Struck’s official account offer radically different meanings to customers.
• WeChat personal accounts symbolizes a sociality-oriented meaning (e.g., relationship and image building).
• WeChat official accounts symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding).
• Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting use patterns.
摘要
•We attempt to understand how customers interpret the use of social media for personal and business communication and how customers respond to messages received.•WeChat personal accounts and Moon Struck’s official account offer radically different meanings to customers.•WeChat personal accounts symbolizes a sociality-oriented meaning (e.g., relationship and image building).•WeChat official accounts symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding).•Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting use patterns.
论文关键词：Symbolic meaning of technology,Social media,Business communication,Symbolic interactionism perspective
论文评审过程：Received 11 June 2018, Revised 27 August 2019, Accepted 6 October 2019, Available online 10 December 2019, Version of Record 24 February 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.10.007
