Advancing social media derived information messaging and management: A multi-mode development perspective
作者：
Highlights：
• The research developed a four mode taxonomy for SM development.
• A group of project managers recommended a development mode for six diverse firms.
• The functional development mode was recommended as suitable for multiple firms.
• Firms can employ focused development modes for ‘listen and learn’ programs.
• Groundswell promotions can be integrated with SM best practice and multi-organizational collaborations.
摘要
•The research developed a four mode taxonomy for SM development.•A group of project managers recommended a development mode for six diverse firms.•The functional development mode was recommended as suitable for multiple firms.•Firms can employ focused development modes for ‘listen and learn’ programs.•Groundswell promotions can be integrated with SM best practice and multi-organizational collaborations.
论文关键词：Social media,Development,Mode,Messaging,Systems
论文评审过程：Received 5 April 2019, Revised 4 October 2019, Accepted 5 October 2019, Available online 22 November 2019, Version of Record 24 February 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.10.006
