Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage
作者：
Highlights：
• Online virtual tribes are of key importance for the success of marketing actions.
• We use deep learning applied to Twitter textual data to identify virtual tribes.
• We present Tribefinder: a tool for automatic tribal categorization of online users.
• We illustrate business use cases and the characteristics of each identified tribe.
摘要
•Online virtual tribes are of key importance for the success of marketing actions.•We use deep learning applied to Twitter textual data to identify virtual tribes.•We present Tribefinder: a tool for automatic tribal categorization of online users.•We illustrate business use cases and the characteristics of each identified tribe.
论文关键词：Virtual tribes,Marketing,Twitter,Text mining,Social network analysis
论文评审过程：Received 11 December 2018, Revised 15 February 2019, Accepted 26 March 2019, Available online 2 April 2019, Version of Record 24 February 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2019.03.011
