Value co-destruction: Exploring the role of actors’ opportunism in the B2B context

作者:

Highlights:

• Value co-creation happens when alliance partners share resources, support value propositions and have perceived value in the ecosystem.

• Successful alliances show strong governance strategies and channel policies play a key role in facilitating value co-creation in the ecosystem.

• Value co-destruction happens due to conflictual interactions between alliance actors resulting in win-lose or lose-lose outcomes.

• Alliance actors show strong- and weak-forms of opportunism, which weakens the foundation of collaboration and results in value co-destruction.

• This research is more encompassing because it explores factors that lead to both value co-creation and co-destruction.

摘要

•Value co-creation happens when alliance partners share resources, support value propositions and have perceived value in the ecosystem.•Successful alliances show strong governance strategies and channel policies play a key role in facilitating value co-creation in the ecosystem.•Value co-destruction happens due to conflictual interactions between alliance actors resulting in win-lose or lose-lose outcomes.•Alliance actors show strong- and weak-forms of opportunism, which weakens the foundation of collaboration and results in value co-destruction.•This research is more encompassing because it explores factors that lead to both value co-creation and co-destruction.

论文关键词:Alliances,Data triangulation,Opportunism,Service ecosystem,Thematic analysis,Value co-creation,Value co-destruction

论文评审过程:Received 17 June 2019, Revised 28 January 2020, Accepted 28 January 2020, Available online 1 February 2020, Version of Record 12 March 2020.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2020.102093