Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues

作者:

Highlights:

• Online consumers are both system users and impulse buyers for using e-stores.

• A model is proposed with three issues, perceived risk, ECM, and flow state.

• Perceived risk has a negative effect on perceived usefulness (PU) and satisfaction.

• In ECM, e-store confirmation is important for link to PU and is not to satisfaction.

• Flow state is an important concern for raising impulse buying behavior.

摘要

•Online consumers are both system users and impulse buyers for using e-stores.•A model is proposed with three issues, perceived risk, ECM, and flow state.•Perceived risk has a negative effect on perceived usefulness (PU) and satisfaction.•In ECM, e-store confirmation is important for link to PU and is not to satisfaction.•Flow state is an important concern for raising impulse buying behavior.

论文关键词:Online impulsive buying,Perceived risk,Expectation-confirmation model,Flow theory,Task skill and task challenge

论文评审过程:Received 15 May 2019, Revised 15 February 2020, Accepted 15 February 2020, Available online 25 February 2020, Version of Record 12 March 2020.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2020.102099