Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues
作者:
Highlights:
• Online consumers are both system users and impulse buyers for using e-stores.
• A model is proposed with three issues, perceived risk, ECM, and flow state.
• Perceived risk has a negative effect on perceived usefulness (PU) and satisfaction.
• In ECM, e-store confirmation is important for link to PU and is not to satisfaction.
• Flow state is an important concern for raising impulse buying behavior.
摘要
•Online consumers are both system users and impulse buyers for using e-stores.•A model is proposed with three issues, perceived risk, ECM, and flow state.•Perceived risk has a negative effect on perceived usefulness (PU) and satisfaction.•In ECM, e-store confirmation is important for link to PU and is not to satisfaction.•Flow state is an important concern for raising impulse buying behavior.
论文关键词:Online impulsive buying,Perceived risk,Expectation-confirmation model,Flow theory,Task skill and task challenge
论文评审过程:Received 15 May 2019, Revised 15 February 2020, Accepted 15 February 2020, Available online 25 February 2020, Version of Record 12 March 2020.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2020.102099