Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context
作者：
Highlights：
• Audience consumers feel narrative involvement effects after watching a TV series and engaging in second screen activities.
• Audience- consumers form parasocial relationships with TV series characters.
• The formation of TV series parasocial relationships leads to second screen impulse buying.
• Second screen activities lead to flow leading to parasocial interaction and impulse buying behaviour.
摘要
•Audience consumers feel narrative involvement effects after watching a TV series and engaging in second screen activities.•Audience- consumers form parasocial relationships with TV series characters.•The formation of TV series parasocial relationships leads to second screen impulse buying.•Second screen activities lead to flow leading to parasocial interaction and impulse buying behaviour.
论文关键词：Narrative involvement,Second screen,Social media,Parasocial interaction,Impulse buying,Multi-channel mobile marketing
论文评审过程：Received 27 September 2019, Revised 24 April 2020, Accepted 24 April 2020, Available online 8 May 2020, Version of Record 8 May 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102135
