Consumers response towards mobile commerce applications: S-O-R approach
作者:
Highlights:
• Ubiquity and mobile incentives will highly increase the state of impulsiveness in mobile commerce shopping.
• Impulsiveness positively builds satisfying experience but has negative effect towards repurchase intention.
• Age can negatively moderate the relationship of impulsiveness towards satisfying experience and repurchase intention.
• Satisfying experience is indirect key to improve repurchase intention among customers.
摘要
•Ubiquity and mobile incentives will highly increase the state of impulsiveness in mobile commerce shopping.•Impulsiveness positively builds satisfying experience but has negative effect towards repurchase intention.•Age can negatively moderate the relationship of impulsiveness towards satisfying experience and repurchase intention.•Satisfying experience is indirect key to improve repurchase intention among customers.
论文关键词:Mobile shopping application,Impulsiveness,Perceived value,Stimulus-organism-response (S-O-R),Repurchase intention,Satisfying experience
论文评审过程:Received 19 June 2019, Revised 5 March 2020, Accepted 5 March 2020, Available online 24 March 2020, Version of Record 24 March 2020.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2020.102106