Modelling internet banking adoption in Fiji: A developing country perspective

作者：

Highlights：

• Support the proposition of a new theoretical model, which considers the moderation of cultural dimensions in IB intention.

• Internet Banking (IB) adoption is positively influenced by the levels of performance expectancy (PE), effort expectancy (EE) and social influence (SI) while PR negatively influences IB intention.

• Individualism (IDV) and uncertainty avoidance (UA) have a positive and direct effect on IB intention.

• UA moderates the relationship of PE and SI on IB adoption while IDV moderates the effect of PR on IB intention.

• Support the proposition of a new theoretical model, which considers the moderation of cultural dimensions in IB intention.

摘要

•Support the proposition of a new theoretical model, which considers the moderation of cultural dimensions in IB intention.•Internet Banking (IB) adoption is positively influenced by the levels of performance expectancy (PE), effort expectancy (EE) and social influence (SI) while PR negatively influences IB intention.•Individualism (IDV) and uncertainty avoidance (UA) have a positive and direct effect on IB intention.•UA moderates the relationship of PE and SI on IB adoption while IDV moderates the effect of PR on IB intention.•Support the proposition of a new theoretical model, which considers the moderation of cultural dimensions in IB intention.

论文关键词：Internet banking,UTAUT,Perceived risk,Customer satisfaction,Behavioral intention,Usage behavior,Culture,Fiji

论文评审过程：Received 19 June 2019, Revised 10 March 2020, Accepted 12 March 2020, Available online 21 March 2020, Version of Record 21 March 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102116