Comparison of crowdsourcing platforms from social-psychological and motivational perspectives

作者：

Highlights：

• Analyzes the differences for ideation in two crowdsourcing community types

• Compares a third-party hosted and brand hosted crowdsourcing platforms

• Embraces both social-psychological factors with psychological theory of motivations

• Uses an augmented TBP model, including hedonic, utilitarian, and social motives

• Presents both common and distinguishing factors for two types of communities

摘要

•Analyzes the differences for ideation in two crowdsourcing community types•Compares a third-party hosted and brand hosted crowdsourcing platforms•Embraces both social-psychological factors with psychological theory of motivations•Uses an augmented TBP model, including hedonic, utilitarian, and social motives•Presents both common and distinguishing factors for two types of communities

论文关键词：Crowdsourcing,Social-psychological perspective,Motivational perspective,Technology adoption,Third-party hosted platform,Brand-hosted platform

论文评审过程：Received 25 April 2019, Revised 12 December 2019, Accepted 26 March 2020, Available online 21 May 2020, Version of Record 21 May 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102121