Engaging donors on crowdfunding platform in Disaster Relief Operations (DRO) using gamification: A Civic Voluntary Model (CVM) approach
作者:
Highlights:
• Use of gamification to understand behavior of donors on crowdfunding platform for DRO.
• Moderating effect of information quality and voluntariness to understand behavior.
• Primary data from 321 financial donors are used in the context of Kerala floods to test the hypothesis.
• Positive significant relation between gamification and behavior of donors is found.
• Significant relation between gamification and donations on crowdfunding platform in established.
摘要
•Use of gamification to understand behavior of donors on crowdfunding platform for DRO.•Moderating effect of information quality and voluntariness to understand behavior.•Primary data from 321 financial donors are used in the context of Kerala floods to test the hypothesis.•Positive significant relation between gamification and behavior of donors is found.•Significant relation between gamification and donations on crowdfunding platform in established.
论文关键词:Crowdfunding,Disaster Relief Operations (DRO),Gamification,Information quality,Voluntariness
论文评审过程:Received 29 September 2019, Revised 27 April 2020, Accepted 27 April 2020, Available online 27 May 2020, Version of Record 27 May 2020.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2020.102140