Understanding followers’ stickiness to digital influencers: The effect of psychological responses

作者：

Highlights：

• This research extends the scope of theoretical applications of stickiness concept to the context of digital influencer.

• This research unveils the underlying theoretical formation mechanism of followers’ stickiness towards digital influencers.

• This paper defines and examines the moderating effects of the revenue-model genres used by digital influencers.

• This study provides a theoretical distinction between digital influencers and traditional celebrities.

摘要

•This research extends the scope of theoretical applications of stickiness concept to the context of digital influencer.•This research unveils the underlying theoretical formation mechanism of followers’ stickiness towards digital influencers.•This paper defines and examines the moderating effects of the revenue-model genres used by digital influencers.•This study provides a theoretical distinction between digital influencers and traditional celebrities.

论文关键词：Digital influencer,Stickiness,Parasocial relationships,Wishful identification,Revenue model

论文评审过程：Received 20 May 2019, Revised 3 June 2020, Accepted 4 June 2020, Available online 13 June 2020, Version of Record 13 June 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102169