Exploring the complexity of the individualistic culture through social exchange in online reviews

作者：

Highlights：

• Investigate the complexity of individualistic cultures through social exchange.

• Propose a two-dimensional framework for social exchange in online reviews.

• Contribute to the literature of social exchange theory.

• Understanding online review writing behaviour.

摘要

•Investigate the complexity of individualistic cultures through social exchange.•Propose a two-dimensional framework for social exchange in online reviews.•Contribute to the literature of social exchange theory.•Understanding online review writing behaviour.

论文关键词：Cultural dimensions,Service expectations,Online reviews,British Museum,Motivations,Social exchange theory

论文评审过程：Received 26 November 2019, Revised 2 July 2020, Accepted 2 July 2020, Available online 8 July 2020, Version of Record 8 July 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102198