When digitalized customers meet digitalized services: A digitalized social cognitive perspective of omnichannel service usage
作者:
Highlights:
• Social cognitive theory is contextualized in the digitalization context.
• Mobile identity and channel integration quality positively affect omnichannel service usage.
• Human agency factors, including self-efficacy, satisfaction and habit, are examined.
摘要
•Social cognitive theory is contextualized in the digitalization context.•Mobile identity and channel integration quality positively affect omnichannel service usage.•Human agency factors, including self-efficacy, satisfaction and habit, are examined.
论文关键词:Omnichannel service,Digitalization,Social cognitive theory,Mobile identity,Channel integration quality
论文评审过程:Received 29 July 2019, Revised 4 July 2020, Accepted 6 July 2020, Available online 25 July 2020, Version of Record 25 July 2020.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2020.102200