The effect of positive TRI traits on centennials adoption of try-on technology in the context of E-fashion retailing

作者：

Highlights：

• This study aims to examine individuals’ characteristics that influence centennials to adopt virtual try-on systems.

• The min concentration of this study is to clarify centennials behavior in online retailing context.

• The proposed conceptual model was based on UTAUT2 factors and two dimensions of TRI; optimism and innovativeness.

• The results support the significant role of TRI motivators on enhancing centennials intention to adopt virtual try-on systems.

摘要

•This study aims to examine individuals’ characteristics that influence centennials to adopt virtual try-on systems.•The min concentration of this study is to clarify centennials behavior in online retailing context.•The proposed conceptual model was based on UTAUT2 factors and two dimensions of TRI; optimism and innovativeness.•The results support the significant role of TRI motivators on enhancing centennials intention to adopt virtual try-on systems.

论文关键词：UTAUT2,Technology Readiness Index,Centennials,Generation

论文评审过程：Received 2 March 2020, Revised 28 September 2020, Accepted 28 September 2020, Available online 22 October 2020, Version of Record 22 October 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102254