The effect of competitive actions and social media perceptions on offline car sales after automobile recalls
作者：
Highlights：
• Joint effect of competitive actions and social media on car sales after recalls.
• The positive effect of social media on sales is amplified when the recalling firm conducts fewer competitive actions.
• The positive effect of social media on sales is attenuated when competitors conduct more competitive actions.
• Suggestions to steer through product recalls are discussed.
摘要
•Joint effect of competitive actions and social media on car sales after recalls.•The positive effect of social media on sales is amplified when the recalling firm conducts fewer competitive actions.•The positive effect of social media on sales is attenuated when competitors conduct more competitive actions.•Suggestions to steer through product recalls are discussed.
论文关键词：Social media,Competitive actions,Strategic actions,Tactical actions,Automobile recalls
论文评审过程：Received 14 April 2020, Revised 7 October 2020, Accepted 8 October 2020, Available online 20 October 2020, Version of Record 10 December 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102257
