Digitally mediated value creation for non-commodity base of the pyramid producers

作者：

Highlights：

• Value creation is an important concern for non-commodity BoP producers.

• Poverty alleviation efforts can be successful through ICT-enabled value creation.

• ICT-enabled awareness creation has a positive impact on value creation.

• ICT-mediated repeat engagement has a positive impact on value creation.

• ICT-enabled value creation works better for low to moderately complex products.

摘要

•Value creation is an important concern for non-commodity BoP producers.•Poverty alleviation efforts can be successful through ICT-enabled value creation.•ICT-enabled awareness creation has a positive impact on value creation.•ICT-mediated repeat engagement has a positive impact on value creation.•ICT-enabled value creation works better for low to moderately complex products.

论文关键词：Value co-creation,Value creation,Value capture,Awareness,Repeated engagement,Resource-constrained environment,Poverty,Inequality,Rural development

论文评审过程：Received 30 January 2020, Revised 5 October 2020, Accepted 6 October 2020, Available online 27 October 2020, Version of Record 10 December 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102256