Identifying influencers on social media
作者：
Highlights：
• Identifying influencers, of which market mavens are a key type, is a fundamental task for marketers.
• We have used a range of social media-based metrics to identify market mavens in a dataset combining over half a million Tweets with self-report survey data.
• Mavens have more followers, post more often, and use hashtags more often than non-mavens.
• Interestingly, mavens also write in a less readable way.
摘要
•Identifying influencers, of which market mavens are a key type, is a fundamental task for marketers.•We have used a range of social media-based metrics to identify market mavens in a dataset combining over half a million Tweets with self-report survey data.•Mavens have more followers, post more often, and use hashtags more often than non-mavens.•Interestingly, mavens also write in a less readable way.
论文关键词：Influencers,Market mavens,Big data,Social media,Twitter
论文评审过程：Received 22 September 2019, Revised 24 June 2020, Accepted 1 September 2020, Available online 5 October 2020, Version of Record 5 October 2020.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102246
