Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises

作者：

Highlights：

• Role of national culture on social media content generation strategy was studied

• Content that is aligned with local culture receives more social media engagement

• Power distance, individualism, collectivism features in a tweet impact engagement

• Authorship attribution classifier based on cultural features is proposed

摘要

•Role of national culture on social media content generation strategy was studied•Content that is aligned with local culture receives more social media engagement•Power distance, individualism, collectivism features in a tweet impact engagement•Authorship attribution classifier based on cultural features is proposed

论文关键词：User Engagement,Content Generation,Twitter,Hofstede’s Cultural Dimensions,Authorship Attribution

论文评审过程：Received 10 May 2020, Revised 26 October 2020, Accepted 26 October 2020, Available online 9 December 2020, Version of Record 9 December 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102268