Developing voice-based information sharing services to bridge the information divide in marginalized communities: A study of farmers using IBM’s spoken web in rural India

摘要

Studied a voice-based information sharing service (VISS) for marginalized and isolated communities of farmers in rural India.•The VISS was based on IBM’s Spoken Web platform.•Used grounded theory to explore how the VISS helped to bridge the information divide among linguistic minorities.•Identified gatekeepers to seed the VISS and, along with members of existing communities of practice, they expanded the VISS.•Benefits resulting from sharing information motivated members to sustain the VISS.