Customer perception of the deceptiveness of online product reviews: A speech act theory perspective

作者：

Highlights：

• Customers assess review manipulation through linguistic cues.

• Assessment is done at two levels - word and structural.

• Reviews embedded in past tense with temporal focus convey sincere intention of reviewer.

• Superfluous flattering language is likely to be linked with insincere intention.

摘要

•Customers assess review manipulation through linguistic cues.•Assessment is done at two levels - word and structural.•Reviews embedded in past tense with temporal focus convey sincere intention of reviewer.•Superfluous flattering language is likely to be linked with insincere intention.

论文关键词：Review manipulation,Speech act theory,Customers perception,Linguistic cues,Fake reviews

论文评审过程：Received 2 June 2020, Revised 21 November 2020, Accepted 21 November 2020, Available online 15 December 2020, Version of Record 15 December 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102286