Augmented reality is eating the real-world! The substitution of physical products by holograms

作者：

Highlights：

• Augmented reality marketing is not just limited to the promotion mix.

• AR marketing can extend and replace physical products.

• Consumers tend to be fairly open to the substitution of real products by AR.

• Marketers should discuss AR as a disruptive technology.

摘要

•Augmented reality marketing is not just limited to the promotion mix.•AR marketing can extend and replace physical products.•Consumers tend to be fairly open to the substitution of real products by AR.•Marketers should discuss AR as a disruptive technology.

论文关键词：Augmented reality,AR,Marketing,Management,Holograms,Substitutes,Disruptive,Mixed reality,Innovation,Augmented Reality Marketing

论文评审过程：Received 15 October 2020, Revised 13 November 2020, Accepted 13 November 2020, Available online 22 December 2020, Version of Record 22 December 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102279