Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

作者：

Highlights：

• Customized Value-based Adoption Model (VAM) in m-coupon redemption context.

• Moderated moderated-mediation analysis with PPR and repeat usage as moderators.

• Interaction of perceived convenience, PPR and repeat usage via coupon proneness.

• High repeat usage behaviour can diminish the risk of privacy.

• Seamless first time interaction experience increases repeat visits.

摘要

•Customized Value-based Adoption Model (VAM) in m-coupon redemption context.•Moderated moderated-mediation analysis with PPR and repeat usage as moderators.•Interaction of perceived convenience, PPR and repeat usage via coupon proneness.•High repeat usage behaviour can diminish the risk of privacy.•Seamless first time interaction experience increases repeat visits.

论文关键词：m-Coupon,VAM,Redemption,Repeat usage behavior,Perceived privacy risk

论文评审过程：Received 1 March 2020, Revised 3 December 2020, Accepted 3 December 2020, Available online 17 December 2020, Version of Record 17 December 2020.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102288