The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps

作者：

Highlights：

• The concept of app store strategy is introduce.

• The hedonic and utilitarian value of mobile apps is investigated as a moderator.

• Contributions of app size, app versions and the paid app revenue model to app rating are stronger for hedonic mobile apps.

• Contribution of length of mobile app names to app rating is stronger for utilitarian mobile apps.

摘要

•The concept of app store strategy is introduce.•The hedonic and utilitarian value of mobile apps is investigated as a moderator.•Contributions of app size, app versions and the paid app revenue model to app rating are stronger for hedonic mobile apps.•Contribution of length of mobile app names to app rating is stronger for utilitarian mobile apps.

论文关键词：Mobile,App,Utilitarian,Hedonic,Rating,Performance

论文评审过程：Received 24 February 2020, Revised 22 December 2020, Accepted 22 December 2020, Available online 7 January 2021, Version of Record 7 January 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102299