Social commerce: Factors affecting customer repurchase and word-of-mouth intentions
作者：
Highlights：
• This study examines the factors affecting repurchase and word-of-mouth intentions.
• Data from 421 social commerce customers in Indonesia were collected and analysed.
• Satisfaction has a positive effect on trust in the context of social commerce.
• Reputation and information quality positively affect satisfaction and trust.
• Satisfaction and trust positively affect repurchase and word-of-mouth intentions.
摘要
•This study examines the factors affecting repurchase and word-of-mouth intentions.•Data from 421 social commerce customers in Indonesia were collected and analysed.•Satisfaction has a positive effect on trust in the context of social commerce.•Reputation and information quality positively affect satisfaction and trust.•Satisfaction and trust positively affect repurchase and word-of-mouth intentions.
论文关键词：WOM intention,Trust,Satisfaction,Reputation,Information quality
论文评审过程：Received 15 January 2020, Revised 23 December 2020, Accepted 23 December 2020, Available online 12 January 2021, Version of Record 12 January 2021.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102300
